“The new shopping landscape disrupts traditional marketing to its foundations. Marketing waste and inefficiency is increasing rapidly. There is a strong need for new ways of acting and communicating. We want to bring order to chaos, and anarchy to the status quo.”
Magnus Nelsson, CEO Anarchy&Order
New ways demand new ideas.
Today’s shopping landscape is complex. Information sources before and during purchase are close to infinite, making it increasingly difficult for marketers to reach and influence the shopper. Many agencies are still fixed in an old way of thinking, less and less delivering sales for their clients. We are not one of those agencies. We know the hurdles, but we also know the tricks. Successful communication demands a new approach.
Do it right, right?
Doing the right things instead of doing things right is more important than ever. We always start by getting the insights in place, either already available or we find them. The “Know your shopper” study helps to find out who your shopper is, what the drivers are and the important touchpoints throughout the shopper journey.
Knowledge equals power.
The information sources used by the shopper depends on category and buyer. Successful marketing needs a holistic approach, targeting the shopper at the key points of contact whether it is own, bought or earned channels.
Ready, aim, fire.
We develop great ideas that engage shoppers, at the right moment and with the right message, depending on where they are in the shopper journey. We change shopper behaviour!
Guess what! We are well connected.
Anarchy&Order deliver the insights, strategy and creative ideas. Through Xperience Group we secure a seamless execution, whether it is throughout the entire shopper journey or at niche points of contacts. Regardless of type of activity we hold the work together in relation to the client, with common account direction and account management. This is Anarchy&Order.
Know your shopper – study understanding the shopper drivers and the journey to purchase. In co-operation with our research partner Inizio.
Shopper platform workshop – Shopper personas and touch points.
Shopper platform workshop – Shopper marketing.
Digital shopper journey tracking – focusing on the digital touch points during the shopper journey.
Site shopper optimization – analysing sites from a shopper search perspective.
Mystery e-shopping – analysing sites from a shopper buying perspective.
Store check – analysing the store from a shopper perspective.
Mystery shopping – analysing the store staff behaviour.
Creative concepts – driving shopper behaviour change.
Digital activations – engaging the shopper through digital touch points.
Campaigns – digital focus or part of channel independent changing shopper. behaviour
Inbound shopper marketing – using Hub Spot tool to convert leads to buyers.
Brand experience – meeting the shopper in the physical arena
Demo – demonstrating product or service
Merchandising – filling up display stock
Pop-up and shop-in-shop stores – temporary stores driving brand and sales
Campaigns – in-store focus or part of channel independent changing shopper behaviour
Screen media – vivid media in store
Sensory – employ the five senses for converting to sales
Brand expression – using the store staff to get through with the brand message
Demo – temporary personnel for demonstrating product or service
Kick-off – designing the optimal kick-off for sales force boost